Unique brand stories, attitudes, associations, experiences, beliefs, honesty.

By now, it’s no secret that brand is more than a logo, some typography, a color palette, and a photography style. Brands are a part of our individual lives. A brand experience should be soulful, not a generic exchange of information. Cut, paste, and brand images are a snippet of a brand story that stops at the fork in the road. Your customers choose which path to take and how the story continues.

We’re human beings with full lives, dreams, desires, rich memories, and stories. Good brands know how to entwine associations into those stories.

by Fabian Geyrhalter, Founder of Finien. Book and 18 x 18 posters available here.